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Meat grades and prepackaging: Consumers reactions to grades of meat and prepackaging studied in Berkeley survey of retail buyers preferences
Publication Information
California Agriculture 10(6):19-19.
Published June 01, 1956
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Abstract
The majority of the 1,125 buyers of the meat used in households interviewed in a survey of 15 large food stores in Berkeley preferred the U.S. Good grade over the U.S. Choice grade—when confronted with a sirloin steak and a rib roast of each grade—even though the prices were the same.