TY - JOUR AU - Pastore, Marciel A. AU - Bruhn, Christine M. TI - A shoppers' survey: California nuts and produce, food quality, and food safety JF - California Agriculture JO - Calif Agr Y1 - 1991/01/01 VL - 45 IS - 1 SP - 25 EP - 27 PB - University of California Agriculture and Nature Resources SN - 0008-0845 UR - http://www.ucanr.edu/sites/calagjournal/archive/?article=ca.v045n01p25 AB - 795 consumers interviewed at 53 California markets gave a variety of reasons for buying the way they do. Many had their own ideas about what indicates good quality in produce, but had trouble putting those ideas into words. Consumer ideas about food safety were easier to articulate.