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Consumer responses to nutrition claims in food advertisements

California Agriculture > Volume 33 > Number 4  > research article 

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Authors

Helene Swenerton , UC Davis
Joyce A. Vermeersch, UC Davis

Publication Information

California Agriculture 33(4):4-6.

Published April 01, 1979

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Author Affiliations show

Abstract

Nutrition claims in magazine ads are not as potent attention-getting devices as other factors but create a more favorable impression for many consumers.

Full text

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Author notes

Based on a research paper published in the Journal of Nutrition Education, Vol. II, pp. 22–26, Jan.-Mar., 1979.

Consumer responses to nutrition claims in food advertisements

Helene Swenerton, Joyce A. Vermeersch
University
of
California
Division of Agriculture
and
Natural Resources
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Consumer responses to nutrition claims in food advertisements

California Agriculture > Volume 33 > Number 4  > research article 

< Previous | Table of Contents | Next >

< Previous | Table of Contents | Next >

Share using any of the popular social networks Share by sending an email Print article
Share using any of the popular social networks Share by sending an email Print article

Authors

Helene Swenerton , UC Davis
Joyce A. Vermeersch, UC Davis

Publication Information

California Agriculture 33(4):4-6.

Published April 01, 1979

PDF  |  Citation  |  Permissions

Author Affiliations show

Abstract

Nutrition claims in magazine ads are not as potent attention-getting devices as other factors but create a more favorable impression for many consumers.

Full text

Full text is available in PDF.

Author notes

Based on a research paper published in the Journal of Nutrition Education, Vol. II, pp. 22–26, Jan.-Mar., 1979.

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