Two questions yet to be fully answered in the development of the colorful Gerbera as a major cut flower in California include consumer acceptance and economy of production. The wide range of colors, both pastel and fluorescent, and of flower types including singles, doubles, quilled and frilled, would seem to promise a definite consumer demand. To date, insufficient production of quality flowers precludes an adequate test of the market potential. One of several production trials made at commercial nurseries throughout the state is described here.