TY - JOUR AU - Snyder, J. Herbert AU - Rohde, Richard G. AU - Moore, Charles V. AU - Horner, Gerald L. AU - Howitt, Richard E. TI - Can water pricing encourage conservation? Some principles and some problems JF - California Agriculture JO - Calif Agr Y1 - 1977/05/01 VL - 31 IS - 5 SP - 11 EP - 12 PB - University of California Agriculture and Nature Resources SN - 0008-0845 UR - http://www.ucanr.edu/sites/calagjournal/archive/?article=ca.v031n05p11 AB - Development or conservation? Build new dams and canals or eliminate inefficient and wasteful uses? New water development has not been eliminated as a possible future alternative. For the moment, however, conservation of existing supply and increased efficiency of use seem to dominate decision-making processes. A major problem to be resolved thus becomes: How do we get people to stop wasting water and use it more efficiently?