TY - JOUR AU - Blank, Steven C. AU - Forero, Larry C. AU - Nader, Glenn A. TI - Video market data for calves and yearlings confirms price discounts for Western cattle JF - California Agriculture JO - Calif Agr Y1 - 2009/10/01 VL - 63 IS - 4 SP - 225 EP - 231 PB - University of California Agriculture and Nature Resources SN - 0008-0845 UR - http://dx.doi.org/10.3733/ca.v063n04p225 L3 - 10.3733/ca.v063n04p225 AB - We used 11 years of data from video auction sales across the western United States to address two long-standing questions posed by California cattle ranchers. First, as expected, ranchers receive lower prices for cattle sold here compared to prices received by ranchers in the Midwest. Second, some (but not all) “value-adding” production and marketing practices raise prices received by ranchers. We report the average amount of location discounts and quality premiums for several market regions.