TY - JOUR AU - Garoyan, Leon TI - Food system coordination JF - California Agriculture JO - Calif Agr Y1 - 1975/04/01 VL - 29 IS - 4 SP - 4 EP - 6 PB - University of California Agriculture and Nature Resources SN - 0008-0845 UR - http://www.ucanr.edu/sites/calagjournal/archive/?article=ca.v029n04p4 AB - Investments in the U.S. food and fiber system from production through final sales are so large that few of the individuals and firms comprising it can afford to leave their destiny to chance or individual whims. Large-scale retailers and food service firms require consistent supplies at predictably uniform prices, as do the food manufacturing firms that supply them. Moreover, individual farmers with large capital investments cannot gamble on future market outlets.