Consumer acceptance surveys: Samples of experimental food products submitted to public taste-testing in attempt to estimate consumer acceptance

Pangborn, R; Simone, M

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Consumer acceptance surveys: Samples of experimental food products submitted to public taste-testing in attempt to estimate consumer acceptance

Authors

Rose Marie Pangborn, University of California

Marion Simone, University of California

Publication Information

California Agriculture 11(9):5-5.

Published September 01, 1957

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Abstract

Unless the public accepts the taste of a food product—regardless of how carefully prepared, nutritious, packaged, priced and available—the food is a complete failure.

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Consumer acceptance surveys: Samples of experimental food products submitted to public taste-testing in attempt to estimate consumer acceptance

Rose Marie Pangborn, Marion Simone

Consumer acceptance surveys: Samples of experimental food products submitted to public taste-testing in attempt to estimate consumer acceptance

Authors

Rose Marie Pangborn, University of California

Marion Simone, University of California

Publication Information

California Agriculture 11(9):5-5.

Published September 01, 1957

PDF | Citation | Permissions

Author Affiliations show

Abstract

Unless the public accepts the taste of a food product—regardless of how carefully prepared, nutritious, packaged, priced and available—the food is a complete failure.

Full text

Full text is available in PDF.

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