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A new marketing era for California specialty crops

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Authors

Harold O. Carter , University of California Agricultural Issues Center
Carole Nuckton, University of California Agricultural Issues Center

Publication Information

California Agriculture 42(2):15-20.

Published March 01, 1988

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Abstract

The rules may have changed, but California producers of specialty crops seem to have reason for cautious optimism, at least for the near term. The longer term outlook is uncertain and may depend on new marketing techniques and new technology.

Full text

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Author notes

The University of California Agricultural Issues Center sponsored this study on Marketing California Specialty Crops. They wish to acknowledge the assistance of Ray Coppock, Communications Specialist, UC Cooperative Extension, in the preparation of this article.

Several reports from the study have been published and are available upon request from: Division of Agriculture and Natural Resources Publications, 6701 San Pablo Avenue, Oakland, CA 94608–1239:

AIC-R1 Demographic Shifts, Trends, and Other Factors Affecting Demand, and New Product Development for California Agriculture

AIC-R2 Postharvest Handling: Transportation Aspects

AIC-R3 Trade Barriers and Other Factors Affecting Exports of California Specialty Crops

AIC-R4 Competitiveness at Home and Abroad

AIC-R5 Food Quality and Safety: Impacts on Marketability

A new marketing era for California specialty crops

Harold O. Carter, Carole Nuckton
Webmaster Email: wsuckow@ucanr.edu

A new marketing era for California specialty crops

Share using any of the popular social networks Share by sending an email Print article
Share using any of the popular social networks Share by sending an email Print article

Authors

Harold O. Carter , University of California Agricultural Issues Center
Carole Nuckton, University of California Agricultural Issues Center

Publication Information

California Agriculture 42(2):15-20.

Published March 01, 1988

PDF  |  Citation  |  Permissions

Author Affiliations show

Abstract

The rules may have changed, but California producers of specialty crops seem to have reason for cautious optimism, at least for the near term. The longer term outlook is uncertain and may depend on new marketing techniques and new technology.

Full text

Full text is available in PDF.

Author notes

The University of California Agricultural Issues Center sponsored this study on Marketing California Specialty Crops. They wish to acknowledge the assistance of Ray Coppock, Communications Specialist, UC Cooperative Extension, in the preparation of this article.

Several reports from the study have been published and are available upon request from: Division of Agriculture and Natural Resources Publications, 6701 San Pablo Avenue, Oakland, CA 94608–1239:

AIC-R1 Demographic Shifts, Trends, and Other Factors Affecting Demand, and New Product Development for California Agriculture

AIC-R2 Postharvest Handling: Transportation Aspects

AIC-R3 Trade Barriers and Other Factors Affecting Exports of California Specialty Crops

AIC-R4 Competitiveness at Home and Abroad

AIC-R5 Food Quality and Safety: Impacts on Marketability


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