California Agriculture
California Agriculture
California Agriculture
University of California
California Agriculture

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A marketing research approach for improving Extension publications

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Authors

Gordon W. Frankie , University of California
James I. Grieshop, UC Davis
Carlton S. Koehler, UC Berkeley
J. Kenneth Grace, UC Berkeley
Kathleen A. Hesketh, Alameda County

Publication Information

California Agriculture 41(3):28-29.

Published March 01, 1987

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Author Affiliations show

Abstract

A two-way exchange of information between producer and ultimate users could lead to more effective publications.

Full text

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A marketing research approach for improving Extension publications

Gordon W. Frankie, James I. Grieshop, Carlton S. Koehler, J. Kenneth Grace, Kathleen A. Hesketh
Webmaster Email: sjosterman@ucanr.edu

A marketing research approach for improving Extension publications

Share using any of the popular social networks Share by sending an email Print article
Share using any of the popular social networks Share by sending an email Print article

Authors

Gordon W. Frankie , University of California
James I. Grieshop, UC Davis
Carlton S. Koehler, UC Berkeley
J. Kenneth Grace, UC Berkeley
Kathleen A. Hesketh, Alameda County

Publication Information

California Agriculture 41(3):28-29.

Published March 01, 1987

PDF  |  Citation  |  Permissions

Author Affiliations show

Abstract

A two-way exchange of information between producer and ultimate users could lead to more effective publications.

Full text

Full text is available in PDF.

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Website: https://calag.ucanr.edu