INTERNATIONAL MARKETING IS a complex subject, conditioned as it is by political and social factors as well as economic criteria. Present policymakers are attempting to balance international nonagricultural economic goals with domestic food needs, at the same time that cereal inventories are at low levels. This situation suggests the need for contingency planning, with a thorough evaluation of the risks in the management alternatives available in the U.S. and other countries. Each strategy has advantages and limitations in terms of administrative capability, flexibility, and cost.